Are you done setting up your Google My Business account but still find it difficult to reach the top spot for your target keywords? Plenty of other local businesses finds themselves facing the same problem. Instead of simply waiting it out in the hopes of magically attracting more customers, you need to start taking action to gain an edge over the competition. And even if you manage to reach the first page, you must be able to stand out from the rest. There’s no better way to do this than by providing all essential details of your business, including a map to let people know where your business can be found.
Local Maps SEO isn’t new in the world of online marketing. But many business owners still choose to ignore this important aspect of local search marketing. For several years, Google has been introducing new features that make it easier for companies to promote their products or services on the web. This aligns with Google’s goal of delivering the best search results for their users. It’s all a matter of taking advantage of these features to get a bigger share of your target audience.
The release of Google My Business has made it easier than ever to create a local business listing. You no longer have to switch between your accounts at Google+ Local, Google Places, and Google Maps just to make changes to or launch your campaigns. Using a central dashboard, you can now set everything up in just a few clicks. But this doesn’t mean achieving high rankings has become easier as well. It’s a must to educate yourself about the best practices in Google Maps SEO to make your local maps show up prominently in the local search results.
One of the first things you should do is to make sure that you place your business under the appropriate category. Try to be as specific as you can. This helps both prospective customers and search engine crawlers to know what your business is all about.
It’s also necessary to include a real business address. This is particularly helpful if you’re trying to leverage local SEO. Make sure that the address contains the city name of the same town where you want to promote your business. Also, you must use the same address across all online business listings you create. The same goes for your phone number. Consistency plays a vital role in telling Google that you’re a legitimate business.
While you can use Google My Business without a website, it pays to consider setting up one. If you already have an existing website, then make some enhancements to boost its rankings. The current ranking of your website also determines whether your maps will show up. Also, try to get quality links from locally relevant websites.
By implementing these local maps SEO tips, you should be well on your way to setting up your Google Maps listing and increasing its ranking as fast as possible. Remember that there are several factors to consider to optimize your campaign. Take the time to ensure that your listing is as relevant to your business as possible so that you can gain favor in the eyes of Google.